BHUBANESWAR: “Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes,” said Diana Vreeland, a noted columnist and editor in the field of fashion. The importance of fashion in the 21st century cannot be overstated.
Rashmi Mohapatra, an eminent entrepreneur in the field of fashion, has showcased her aptitude in this field with her pet project Raas weaves. She is gradually altering the fashion terrain of the capital with her weaves. Ikat fabric is the most essential element in her project as it brilliantly expresses her perception on fashion.
On a brief interaction with Orissa Post, Mohapatra elucidates the role of Raas weaves in augmenting the state’s standing in global fashion and haute couture.
Raas weaves specialises in Ikat fabric. Is there any specific reason?
I have always been a big fan of Ikat fabric. It involves one of the most ancient techniques of dyeing fabrics. The term ‘Ikat’ itself is a derivation of the Malay word ‘mengikat’ which means to bind. As per sources, the usage of Ikat in Odisha dates back to the 12th century when artisans from the Patan region of modern day Gujarat migrated to Odisha and engaged in the craft here. I have seen other states doing a great job in the promotion of their own goods. This pushed me in the direction of promoting this magnificent fabric. My husband helped me out in this project which is my brain child. My designer friend Pritam Panda designs Raas clothes. I started selling Raas wears online in 2014 and opened an exclusive Raas store at Patia in 2016.
Elucidate the process of weaving Raas wears.
As a member of a designer house, I provide a sketch emphasizing what colours are to be used. Ikat is unique as it involves tie and die process. It is a lengthy process as it involves a lot of colours. However, with careful instructions and regular visits to my weavers, designs are sketched on the sarees perfectly. My Nabakothari designs on sarees are very popular. I had received accolades from Chief Minister Naveen Patnaik for my work.
What role does your firm play in the upliftment of weavers?
Since the time I founded Raas, I have strived for the benefit of my weavers. I have employed 30 weavers, who are from Sonepur and Nuapatna. I am also planning to organise a huge workshop for them which would enhance their skills. I am also planning to create a community of weavers. I would attempt to provide social, economical and educational benefits to its members.
How often do you showcase your products in exhibitions?
Earlier, I used to participate in various expos. However, I have curtailed my participation in recent years. The major reason of lessening my participation is the decline in my production. I have held shows in cities like London and Paris. My European clients usually buy fabrics and stoles as they don’t wear sarees.
Tell us about your upcoming designs for the autumn season.
The new colours which would be used by my firm are magenta, green and yellow. The new designs would be based on contemporary takes on age-old traditional prints like Ikat. With 150 designs and unique patterns, Raas is the pioneer of Mulberry silk work and designs
What are your future plans?
I wish to set up an institution on the lines of NIIT. Empowering weavers would be my topmost priority. I sincerely believe that our state can outshine even the most fashionable countries if we provide our weavers with proper training and remuneration. Raas is an established brand with a long list of clients. From Shabana Azmi to Archita Sahu, singer Sushmita Das to eminent Odissi dancer Aruna Mohanty, Raas sarees are preferred by many.
Chaitali Shome,OP