Bhubaneswar: Renowned fashion blogger Shweta Choudhury represented Odisha during Facebook’s Fuel for India conference held 15th and 16th of Dec. The conference was aimed at showcasing some of the most powerful stories of change in India and to highlight the role of Facebook in fueling these journeys through their products and services.
Instagram handpicked 5 creators to portray their journey and your friendly neighborhood blogger, Shweta Choudhury was one of the chosen few to enjoy this privilege. The conference was attended by top executives from Facebook such as Mark Zuckerberg, Sheryl Shandberg and Adam Mosseiri, along with influential business tycoons like Mukesh Ambani and Asim Warsi.
Shweta represented Odisha solely by speaking in ODIA about her journey as a creator. She has recreated everything pop culture, be it TV shows, movies, cartoons or anime and indeed transformed blogging into a trend in Odisha.
Shweta enjoyed an appearance on national TV during this year’s installment of IPL, when Instagram broadcasted her “What if IPL Clubs were People” reel on Star Sports. She has worked with Yash Raj Films for their DDLJ anniversary campaign and also partnered with TVF for their Viral Stars campaign. Shweta has been a part of collaboration efforts with almost 100 brands including MAC, Harley Davidson, Marks and Spencer over the years.
She believes that with great Influence, comes great responsibility. She recently organized a massive closet sale to raise funds for charity. She had previously raised Rs 40000 for an orphanage too. We are glad that people all over the world got to hear about Odisha in Odia because a girl decided to pursue her passion and to believe in herself. Currently, Shweta is working with Odisha Tourism for an eco retreat project, a true hallmark of her dedication to her State’s reputation on the global stage.
Here’s the link to the Facebook conference –
https://www.facebookfuelforindia.com/instagram
PNN