New Delhi: E-commerce firm ‘Flipkart’ and ‘Amazon’ are likely to sell about 1.5 crore smartphones in India during the festive sales, which will account for over 36 per cent of total expected sales for October-December, market research firm ‘Techarc’ said on Wednesday. Overall, 12.8 crore smartphones are estimated to be sold in India in 2020, it said. The firm estimates that around 4.1 crore smartphones will be sold in the last quarter of 2020.
“The total estimated sales of smartphones sales for 2020 are revised at 128 million units against the earlier estimate of 127 million released in June. ‘Flipkart’ and ‘Amazon’ are estimated to sell 15 million smartphones during the festive sales period, which is 36.58 per cent of the total estimated sales for the October-December quarter,” the report said.
Both e-commerce companies are running their first festive season sale.
“Samsung and Realme will be among likely top gainers. Micromax could also show some upward movement with its comeback. Xiaomi, OPPO and Vivo expected to show stable outlook. Nokia, Lenovo (including Motorola), Poco among others set to sell less. OnePlus and Apple also likely to gain,” the report said.
Flipkart has recorded two times growth in customers visiting the mobiles category during the same and premium segment of smartphones saw a growth of 3.2 times which was predominantly driven by Apple, Google and Samsung phones.
According to Flipkart, Realme has seen two times growth in sales on a year-on-year basis.
TechArc report said that due to impact of COVID-19 on business, mobile phone retailers have also started using hybrid models to sell their products.
“COVID-19 has taught us all new ways of doing business. The pure play offline channel has gone hybrid and is using online to aggregate demand complimented by same day home deliveries even in non-metro cities and towns,” Techarc founder and chief analyst Faisal Kawoosa said.
These mom and pop multi-brand stores are leveraging apps like WhatsApp, Instagram and Facebook to sell smartphones while users may remain reluctant to visit markets for purchase, he added.