Bengaluru: Harish Narayanan, who headed YouTube’s Asia Pacific marketing, has joined fashion e-tailer Myntra Jabong as its Head of Marketing.
Narayanan will take over from Mithun Sundar, the current Head of Revenue & Marketing, who will continue to lead the revenue team and will also be responsible for fashion strategy, Myntra Jabong said in a statement Tuesday.
In his new role at Myntra Jabong, Narayanan will lead the overall marketing function, with a strong focus on driving growth and consumer engagement. He will report to Amar Nagaram, Head, Myntra Jabong.
“Harish joins us at a very exciting phase of growth and expansion. His experience and proven track record in both, B2C and B2B domains will help us create superior messaging and engagement with our audience,” Nagaram said.