Bhubaneswar: The state government’s campaign ‘I am Odisha,’ launched recently by Chief Minister Naveen Patnaik, has evoked huge response from all parts of the state.
The campaign which runs on Invest Odisha’s Twitter, Facebook and LinkedIn handles has received around 40 lakh responses so far across social media platforms. The website has seen over 8,700 visitors since its launch August 8.
Commenting on the response, Industries department’s principal secretary Sanjeev Chopra said, “In the past, the state’s strength and achievements were not known widely outside. This campaign aims to celebrate the achievements of Odisha. We thank all the people who have submitted their stories so far and urge others to share their stories of entrepreneurship and innovation with us.”
The campaign aims to feature prominent young entrepreneurs and innovators from the state and non-resident Odias who have made their mark in business, MSMEs and skill development, industrial infrastructure, large industries and interesting about the state.
Officials said ‘O’, the first letter of Odisha, which represents the rising sun and the distinctive red soil of the region, was used in the logo to make it synonymous with all things Odisha. The call to ‘Join the Juggernaut’ was inspired from the annual Rath Yatra of Lord Jagannath which symbolises an unstoppable force. Through this call to action, investors and the public have been encouraged to join Odisha’s march to progress.