India one of the fastest growing markets for Marvel: Joe Russo

A man laughs as he comes out after watching Spiderman-3 promotional video in Hong Kong May 2, 2007. (REUTERS)

Mumbai: India is one of the fastest growing markets for Marvel Studios, “Avengers: Endgame” co-director Joe Russo said Monday.

Russo, who is in Mumbai to promote the Marvel Cinematic Universe’s (MCU) latest superhero saga, said the team decided to start their press tour from the country as Indian fans inspired them to give their best while making ‘Endgame’.

“It (India) is incredibly important. It is the fastest growing market in the world for Marvel. It is so important that this is the first stop of the press tour for the film,” Russo said in a group interview here.

“There was a recording of an Indian audience watching the ‘Infinity War’ and the moment Thor lands, the cheers sounded like a football stadium. We used to play that recording whenever we would get tired (working) on ‘Endgame’ because it took us two years to make that movie.

“We would just play that recording and get re-inspired. This response from the audience is why we make these movies. We know there is an excited fan-base here.”

PTI

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