Bhubaneswar: Eastern India’s largest jewellery showroom, Lalchnd Jewellers Sunday came out with its new television commercial (TVC) celebrating the spirit of Odia woman and Odishan festivals in all royal style and grandeur. Also, officials unveiled the video CD here at a city hotel.
The TVC, starrer by Odia actress Barsha Priyadarshini, is directed by Mrutyunjay Sahu. The three-minute TVC also showcases the relation between odia woman and Jewellers.
Barsha, who is also creative head of the commercial said, “The musical video was completely shot at Hotel New Marion in four days. In this video, we have shown that how Lalchnd Jewellers, Odisha’s most trusted Jewellers, is always a part of odian woman in every festival and occasions. We have created the video with our Odia technicians who have exceptional talents. This is a new musical video which never had made before.”
The music direction was given by Premanand and Ananya Dritam Nanda has lent her voice. The song is written by Bijay Malla and Rakesh Deo has choreographed the act.
It is well-known that Lalchnd Jewellers takes inspiration from the diverse and profound culture and beauty of Odisha and its people.
Director of Lalchnd Jewellers Kishanlal Gupta was also present at the launching ceremony. Gupta said, “We have made hard effort to bring best video. This is our theme-based ad film. The TVC will be aired on television and cinema theatres followed by digital by next week. We hope people will like it.”