Bhubaneswar: In a first in Odisha, a private news channel launched its virtual news anchor created by using artificial intelligence (AI) here, Sunday.
An artificial woman clad in Odisha’s handloom saree will present news both in Odia and English for OTV network’s television and digital platforms, a company official said.
OTV is gifting Odia television journalism its first Artificial Intelligence (AI) news anchor, Lisa, the official said. Though Lisa can speak in many languages, for the time being, she will only present news in Odia and English for the network’s television and digital platforms.
Efforts are underway to make Lisa more proficient in Odia in the coming days. You can find and follow Lisa on all the prominent social media platforms like Instagram, Facebook, among others, the official added.
Addressing media, OTV’s managing director Jagi Mangat Panda said there was a time when computer used to be an astonishing thing. “But the time has changed. Nowadays, people are spending more time on internet. Therefore, keeping pace with the time, OTV has set another milestone by introducing Odisha’s first AI news anchor (Lisa).”
She said the use of AI has just begun in television broadcasting and for that reason AI news anchor Lisa is all set to create many new milestones. “Lisa is the first AI anchor in the free-to-air regional television broadcasting arena. Similarly, Lisa is also the first Odia news anchor,” she added.
PNN