Bhubaneswar: While addressing the nation in his radio programme ‘Mann Ki Baat’, Prime Minister Narendra Modi Sunday lauded Odia tribal youth Issak Munda for his creativity amid Covid-induced hardship.
“The use of technology by one of our friends will amaze us. This friend Shriman Isaak Munda ji hails from a village in Sambalpur district of Odisha. Isaak ji once used to work as a daily wager but now he has become an internet sensation. He is now earning a lot through his YouTube channel,” the prime minister said.
Also read: ACF Saumya death: Paralakhemundi police begins probe in Bolangir
“In his videos, he shows prominently the local dishes, traditional ways of cooking, his village, his lifestyle, family and food habits. His journey as a YouTuber began in March 2020 when he posted a video related to Pakhal – a popular dish of Odisha. Since then, he has posted hundreds of videos,” Modi added.
Isaak’s efforts are different for many reasons; especially, through this people living in cities get an opportunity to know about the tribal lifestyle which they do not know much about. The tribal man celebrates blend of culture and cuisine thereby inspiring many, Modi said in his address.
It is pertinent to mention here that Isaak — a migrant labourer from remote Babupali village in Sambalpur district — became jobless owing to Covid-induced lockdowns. Following his return home, Munda borrowed about Rs 3,000 to buy his first smartphone and record his videos eating boiled rice and some curry.
Following that, he uploaded many videos including the last one related to health checkup on YouTube and earning lakhs of rupees. Isaak’s channel, ‘Isaak Munda Eating’ has over 7.77 lakh subscribers. Isaak is now an internet sensation and earns handsomely with his creative videos posted on YouTube.
PNN