Paris: Paris Saint Germain admitted Friday they would be happy to send fans asleep after their dominance of the French Ligue 1 title chase was reflected in a new multi-million euro sponsorship deal with a hotel giant.
The French champions, who enjoy a 14-point lead at the top of the table and are well placed to reach the Champions League quarter-finals, agreed a new shirt sponsorship deal with the French multinational Accor.
PSG president Nasser Al-Khelafi admitted that the deal could even see fans get the opportunity to stay overnight at the club’s Parc des Princes ground in the French capital.
“We can imagine that,” Al-Khelaifi said. “Accor can exploit the lounge spaces at the stadium, create temporary hotels on the pitch or behind the goals. When there are no matches, people want to sleep at Parc des Princes! There are lots of things that can be done.”
PSG had announced Thursday that from next season they will carry on their shirts the logo of ALL, the loyalty programme of Accor, which has its headquarters just outside Paris.
However, PSG did not say how long the new deal was for, or how much money they stand to earn from it.
The deal brings to an end a 13-year association with Dubai-based airline Emirates, who also sponsor the likes of Real Madrid, Arsenal, Benfica and Hamburg.
AFP
