POST NEWS NETWORK
Burning with a creative desire and eager to experiment with ideas that seem to you appealing? Try your hand at churning out fertile advertisement ideas for a fast-evolving industry
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are TV, radio, websites, newspapers, magazines, bill-boards, hoardings, etc. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and it helps create demand, promote marketing and boost economic growth. Thus, advertising forms the basis of marketing.
Eligibility Criteria
Most advertising and publicity agencies recruit candidates with a formal management or advertising/mass communication qualification. There are also specialised courses in advertising/mass communication at the diploma and post-graduation levels for which the basic qualification is graduation offered by different colleges. Basic qualities like creativity and flair for writing or ability to translate ideas into a visual format are required for making a successful career in this field. The aspirant should have an insight into the interests of people from all walks of life, ability to work as part of a team, mental and physical toughness to be able to withstand high pressure and criticism, and of a sociable and calm temperament.
Career opportunities in advertising include openings in private advertising agencies, advertising department in private or public sector companies, advertising sections of newspapers, journals, magazines, commercial section of radio or television, market research organisations, etc. One can also opt for a freelance job.
Advertising offers a range of lucrative and interesting careers. The job in this field is categorised into two sections: executive and creative. The executive side includes client servicing and market research and media research. The creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers.
Remuneration
Job positions and earnings in an agency vary with its size and turnover. The earnings range from `7,000 for production managers to `8,000 for copy writers up to `35,000 for general managers — plus perks.
Apurba Ranjan Panda from Bhubaneswar says, “Advertising plays a significant role in today’s highly competitive world. And making a career in advertising is a glamorous one but at the same time challenging too. After completion of my bachelor’s degree I had completed my masters in advertising and marketing communications. I am very much interested in this profession as I love everything about this profession. Today, more and more number of advertising agencies is coming up and it is good thing for aspirants like us as we can have a number of choices.”
He adds, “Students should consider placements/internships as an opportunity to impress the members of that organization with their work. It’s like try before you buy.”
Anushree Das, a professional from Bhubaneswar says, “Advertising is all about creativity; the more creative you are, the better you can convey the message to the audience. Today we are coming in contact of different forms of advertising. New areas are emerging within advertising like event management, image management, internet marketing etc. which provides an individual the better options to experiment with his/her creativity.”
Institute watch:
P.G. Diploma in Advertising & PR— Indian Institute of Mass Communication, New Delhi.
M.A. in Advertising and Marketing Management— Makhanlal Chaturvedi National University of Journalism, Bhopal
P.G. Diploma in Advertising & PR – Annamalai University, Tamil Nadu
Master of Advertising & PR— Madurai Kamraj University, Tamil Nadu
P.G. Diploma in Advertising & PR— Punjabi University, Patiala
P.G. Diploma in Advertising and Certificate courses in Advertising— Mudra Institute of Communication, Ahmedabad
Master of Science in Advertising— Sri Venkateswara University, Tirupati
M.A. in Advertising— Guru Jambheshwar University, Hisar
P.G. Diploma in Advertising— Bharatiya Vidya Bhawan, New Delhi
P.G. Diploma in Advertising & PR— Lucknow University, Lucknow