New Delhi/Mumbai: WhatsApp clones and software tools that cost as little as $14-15 (Rs 1,000 approximately) are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the world’s most popular messaging app, according to this agency.
The activities highlight the challenges WhatsApp, which is owned by Facebook Inc, faces in preventing abuse in India, its biggest market with more than 200 million users.
With fervent campaigning in India’s staggered general elections the demand for such tools has surged, according to digital companies and sources in the ruling BJP and the Congress.
After false messages on WhatsApp last year sparked mob lynchings in India, the company restricted forwarding of a message to only five users. The software tools appear to overcome those restrictions, allowing users to reach thousands of people at once.
Divya Spandana, the social media chief of the Congress, and the BJP’s IT head, Amit Malviya, did not respond to requests for comment.
Rohitash Repswal, who owns a digital marketing business in a cramped, residential neighbourhood of New Delhi, said he ran a-Rs 1,000 piece of software round-the-clock in recent months to send up to 1,00,000 WhatsApp messages a day for two BJP members. “Whatever WhatsApp does, there’s a workaround,” Repswal said.
This agency has found WhatsApp was misused in at least three ways in India for political campaigning: Free clone apps available online were used by some BJP and Congress workers to manually forward messages on a mass basis; software tools which allow users to automate delivery of WhatsApp messages; and some firms offering political workers the chance to go onto a website and send bulk WhatsApp messages from anonymous numbers.
At least three software tools were available on ‘Amazon.com’s’ India website. When purchased, they arrived as compact discs tucked inside thin cardboard casings, with no company branding.
WhatsApp declined a request from this agency to allow testing such tools for reporting this story. “We are continuing to step up our enforcement against imposter WhatsApp services and take legal action by sending cease and desist letters to hundreds of bulk messaging service providers to help curb abuse,” a spokeswoman said. “We do not want them to operate on our platform and we work to ban them.”
For Indian politicians, WhatsApp, Facebook and Twitter are key campaigning tools to target the country’s near 900 million voters.
Two Congress sources and one BJP official said their workers used clone apps such as ‘GBWhatsApp’ and ‘JTWhatsApp’, which allowed them to cut through WhatsApp’s restrictions.
Both apps have green colour interfaces that closely resemble WhatsApp and can be downloaded for free from dozens of technology blogs. They are not available on Google’s official app store but work on Android phones.
WhatsApp describes such apps as ‘unofficial’ and says its users can face bans, which means the company can block the account associated with a particular mobile number if it detects unusual activity. Some Congress workers said they did not care.
“WhatsApp occasionally bans some of these numbers, but the volunteers would use new (mobile) sim cards to sign up,” said a Congress member with direct knowledge of the activities.
In Mumbai, a person in the social media team of a senior BJP candidate said no restrictions on ‘JTWhatsApp’ meant his team could easily send forwards to up to 6,000 people a day, as well as video files containing political content which would be far bigger in size than allowed on the official WhatsApp service.
In New Delhi, digital marketer ‘Repswal’ said he would typically charge Rs 1,50,000 rupees ($2,161) for a month’s service for creating digital content, providing a database of mobile numbers and then sending 3,00,000 WhatsApp messages. He uses a piece of software named ‘Business Sender’ which he said he also sells for Rs 1,000.