Hyderabad: World Champion shuttler PV Sindhu has joined an innovative effort to create awareness about breast cancer using Augmented Reality technology.
PV Sindhu features in what is said to be the world’s first initiative using life-size Augmented Reality (AR) to create awareness about importance of early detection of breast cancer. Sindhu launched the app developed by Ushalakshmi Breast Cancer Foundation (UBCF), a not-for-profit charity organization based here, to take the message of ‘early detection’ to every home.
To be part of UBCF’s app ‘ABC of breast health’, the AR feature will be functional in a month’s time, said Dr Raghu Ram, Founder, CEO and director of the foundation.
One can see a life-size image of Sindhu or the doctor speaking through AR technology. “You would see your own surroundings in the phone, giving you an impression that the celebrity is right in front of you. The whole idea is to have a one-on-one interaction, without actually being there. You can even take a selfie with the celebrity or doctor in your own surroundings,” Raghu Ram said.
Ram told this agency that every month he plans to have a new celebrity, who wants to give his or her message as part of the awareness campaign. “The idea is to reach out to all villages by using the latest technology and making the whole experience interesting for people,” Ram stated.
According to the doctor, with 1.62 lakh new cases being diagnosed every year, breast cancer is the most affecting women in India. “Due to lack of awareness about early detection, more than 70 per cent are in the advanced stages. Consequently, every 10 minutes, a woman succumbs to breast cancer in our country,” Ram informed,
Sindhu lauded Ram and the foundation for launching the unique initiative. She is actively associated with his Pink Ribbon campaign. “I sincerely hope that many more lives would be saved through the awareness created by the Foundation with this remarkable technology. If my celebrity status can help achieve this goal, I would consider it my good fortune to have been associated with this very noble campaign,” Sindhu stated.
IANS