New Delhi: Tech giant Samsung said Tuesday it is confident of acquiring 65 per cent market share in the premium smartphone segment (Rs 30,000 and above) with the launch of its flagship ‘Galaxy Note 10’ and ‘Galaxy Note 10+’ in India.
The company, which competes with the likes of OnePlus and Apple, in this segment, said in the first half of 2019 (January-June), its market share was at 63 per cent in value terms in the premium category (as per GfK data).
“We had 52 per cent value market share in the premium segment in 2018. This rose to 63 per cent in H1 2019,” Samsung India senior vice-president and head of marketing, Mobile Business Ranjivjit Singh told this agency.
Ranjivjit Singh also said that Samsung by the year-end is confident of expanding this share further to 65 per cent and above.
“The premium category, estimated to be about Rs 15,000-20,000 crore, is growing at about 9-10 per cent. We are growing at strong double digits and expect to grow at over 20 per cent,” Ranjivjit Singh said.
Apart from the Note series, the Samsung’s lineup in the premium category includes Samsung Galaxy S series and A80. Singh pointed out that the ‘Note 10’ series has powerful flagship devices that will take the productivity and creativity of millennial users to the next level.
“For the first time ever, Galaxy Note10 comes in two sizes, so consumers can find the Note that’s best for them. It has an enhanced S Pen that converts handwriting to digital text, and enhanced Samsung DeX for PC and link to Windows for all meeting productivity needs of the customers,” Singh informed.
Engineers at Samsung R&D Institute in Bangalore have worked on several of the innovative features of the ‘Galaxy Note10’. From August 23, ‘Galaxy Note10+’ will be available for Rs 79,999 onwards, while ‘Galaxy Note10’ is priced at Rs 69,999.
The ‘Note 10’ features 6.3-inch display, triple camera setup (16MP+12MP+12MP) and 3500 mAh battery. The Note 10+ has 6.8-inch display, quad camera setup (16MP+12MP+12MP and VGA) and 4,300 mAh battery. Both devices have 10MP front camera.
The S Pen has been equipped with gesture control. By opening up the Air actions SDK, developers can create customised controls that give users the ability to play games or use their favorite applications using gestures.
PTI