Bhubaneswar: Just a week after its release, Karma, the music video from popular Korean girl band Blackswan, has not only garnered over two million views, but also evoked a lot of interest back home.
Reason: The single has been entirely shot in and around Bhubaneswar, while the band’s lead artiste Sriya (originally Shreya Lenka), is from Odisha. She has been in the spotlight ever since joining the renowned K-pop group Blackswan last year as India’s first-ever member.
Sriya’s other bandmates in the album that was released May 19, 2023, are Fatou (the main rapper and leader) from Belgium, Nvee (the main vocalist) from the USA, and Gabi (the sub-vocalist and dancer) from Brazil.
The video was shot in a single day at picturesque locales like Dhauli, Lingaraj Temple, and its surrounds.
In her reaction to Orissa POST Sriya said, “This album is extremely important to my heart because it bears the flavour of Indian music, tradition, culture, festivals, temples, and classical dance, and of course the title Karma is a word that was originated in India. In addition, those who are unfamiliar with Odisha can now learn a lot about my home state.”
Sagan Lee, the director, claimed that logistical and financial challenges make shooting abroad challenging. However, he continued, their task was made easy by Odisha Tourism’s assistance and friendliness. Lee also thanked Samaresh Routray, a famous actor and producer from Odisha, for going out of his way to support them.
“Odisha Tourism facilitated permits for shooting at the Buddhist site of Dhauligiri Hills Heritage Buddhist site and other places. I will also express my gratitude to the locals for their support and love,” Lee signed off.
Apart from being released on Blackswan’s official YouTube channel, the songs will be streamed on major global music services such as Spotify, YouTube Music, MelOn, and others.