This is how Hindi film industry reacted after cinemas are allowed to open at 50 percent capacity

New Delhi: Hindi film celebrities and the film trade expressed joy Wednesday evening as news spread that the Union Home Ministry has allowed cinemas, theatres and multiplexes to reopen with 50 percent seating capacity from October 15.

“The best news of the week!!!!” tweeted Abhishek Bachchan.

Actress Divya Dutta wrote: “Yayyyyy did I hear the theatres are reopening!!!!”

Ever since the nationwide lockdown was imposed in March, theatres have been shut.

Ashish Saksena, COO, Cinemas, BookMyShow, issued a statement saying: “We welcome the government’s decision to open up the cinema and entertainment industry. This move will bring immense relief to scores of employees across the sector which has been one of the worst hit, through this pandemic.”

“BookMyShow recognises that we are in extraordinary times and is mindful of social distancing and sanitisation amongst other factors. The health and safety of all – from cine-goers to cinema partners, production houses and execution agencies – will be of paramount importance and BookMyShow will uphold all SOPs as mandated for our users’ safe movie watching experience,” the statement added.

PV Sunil, Managing Director, Carnival Cinemas, is also happy.

“We are very happy with this news as we have been waiting for this for quite some time. The business has been affected so badly but I would say this is the right time to open up with Diwali around the corner. 50 percent capacity is better than what we had thought would be allowed earlier. In fact, we had been proposing a 50 percent capacity. It is in keeping up with the norm of every other industry. Most of the countries are also following the same norm. As of now, our software is being modified in accordance with that so that the audience have a seamless experience while booking tickets online,” he said.

However, to open up, there is a lot of work to be done.

“The good part is that separate teams handle each property and we also have two weeks, it seems sufficient time for us to prepare. As it is, we have planned for the reopening all this while, so there shouldn’t be a problem. While a couple of state governments are yet to give a go-ahead on the reopening of theatres, we are likely to open all the major properties in other states in the stipulated time. On the content side, the producers are already having conversations about releasing the films. We have limited time slots, so the content shouldn’t be a problem. In the first few weeks, there may not be an overflow of content but things would resume to normalcy soon,” said Sunil.