Virat Kohli and the brands he endorses

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There’s nothing Brand Kohli can’t do. Team India captain Virat Kohli is known to endorse over 17 brands and counting.

According to Forbes, the world’s highest-paid cricketer’s brand value is at $14.5 million (approximately Rs 105 crore) , which is higher than that of football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry.

Audi: Virat Kohli only endorses brands he truly believes in. And, he has never shied away from showing his love for Audi. His Audi collection boasts of models like A8, R8, Q7, among others.

Manyavar: Men’s ethnic-wear brand Manyavar appointed Virat Kohli as its official ambassador in 2016. Manyavar became the most-preferred brand during weddings and festivals soon after Kohli’s wedding with actress Anushka Sharma last year.

Puma: Virat Kohli unveiled his new brand, One8, in association with Puma. The German sports lifestyle company will provide design, product, retail and communication channels for the new brand of apparel, footwear and accessories.

Wrogn: Virat Kohli became the brand ambassador of the clothing line Wrogn in 2015. While it is founded by Universal Sportsbiz (USPL), Kohli co-created the brand.

Uber: Uber officially signed Virat Kohli as its Brand Ambassador in March 2018. Besides being the face of the brand, Kohli has actively been involved in a series of marketing and customer experience initiatives that were rolled out by Uber India.

MRF Tyres: Virat Kholi has been the brand ambassador for MRF Tyres for years now. In 2017, the cricketer renewed his contract with the company for the next eight years. Team India captain also uses the bat sponsorship by MRF Tyres for his matches.

The cricketer has many other brands in his kitty. The name include Too Yumm, Gionee, Colgate, Hero MotoCorp, American Tourister, Philips India, Sun Pharma, Vicks India, Royal Challenge Alcohol, Remit 2, and Valvoline.

Reports suggest that the Indian skipper charges a fee of Rs 4.5-5 crore per day for his endorsement.

 

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