BHUBANESWAR: Dayanidhi Dahima, a successful ad-maker from Odisha’s Rajgangpur, will now venture into filmmaking under the banner of Netflix.
Daya said, “I always dreamt of being a filmmaker. I am quite passionate in this field. I believe no place is small if you enjoy doing your work. I am from a small town. It was very tough for me to venture into film making. I learnt from my multiple failures.”
The concept of celebrity management was being brought up by Daya in Odisha as he has set a bench mark in the field of entertainment in Odisha. He has also established Daya entertainment, which serve to all big events and brands from advertisements to fashion ads to wedding plans.
Daya has directed TVC for brands such as Natural’s, Diesel, All that Jazz, Frozit, Waffles Bite, Casa livings, Nexus and Lalchand Jewellers among other top brands of the state. Coming to celebrities, he has done quite a few celebrity management at events for top celebs including Raveena Tondon, Tisca Chopra, Shaan, Mandira Bedi, Chetan Bhagat, Kiran Bedi and Dabboo Ratnani among others.
For his impressive entrepreneurship, he has achieved the young achiever awards from prestigious organisations such as Subhas Ghai’s Whistling Wood International and Parichay Foundations.
His brilliance would soon be showcased at his first film which will be featured in Netflix. Famous celebs Radhika Madan, Vikrant Massey and Aditi Rao Hyadri would also work in the project.
Mansi Jain, the director of various short films like Chutney and Chhuri, would work in the movie. The film is based on a suspense-thriller and would be shot at Dehradun.
Dayanidhi has been connected to Bollywood since a long time but decided to make a movie only now. “I completed my education in VFX from Maya Academy of Advance Cinematics followed by cinematography from FTII, Pune. I was never in hurry for my film debut. I took my time,” he said.